First impressions are vital when meeting someone or coming across something for the first time as the human brain tends to have a positive or a negative idea within the first minute of the encounter. As a landing page is the first page a user will come across on your website after clicking on an ad or a search result, it needs to look attractive enough to give the user that positive first impression. The more impressed a user is, the more conversion there will be. For this reason alone, the design of a landing page is of utmost importance. Birmingham web design experts have some tips on creating the dream landing page:
First of all, a landing page is not the same as a home page, so it shouldn’t be designed the same way. A landing page’s basic function is to facilitate the visitor in making a decision on an action, which results in a conversion.Here are 5 tips for a converting landing page:
Landing pages are basically how websites convert. So, they should be well-designed not to drive potential customers away. Try these tips from Birmingham web design professionals to ensure your landing pages to lead to higher conversions.